The everything app, for gifting.
The intelligent gifting platform to increase pipeline, retain customers, and reward employees. Personalize, Send, Measure, and Automate your gifting efforts with ease.
Equip every team to build strong relationships
Marketing
Generate more leads with personalized gifting in ABM, field marketing, and brand strategies.
Sales
Increase meetings booked, deal velocity, and close rates with personalized gifts.
Customer Success
Build customer loyalty and advocacy by celebrating milestones and big wins.
People Ops
Engage your employees with custom onboarding kits, branded swag, and employee gifts.
Enterprise solutions for
go-to-market teams
Connect your favorite apps
Postal works within your go-to-market tech stack, adding the impact of intelligent gifting without adding extra steps to your existing workflows
See integrationsHear from our flyers
Get started with Postal
FAQ
What is a gifting platform?
A corporate gifting platform is a versatile solution that simplifies the process of gift selection and delivery within a business context. It provides a centralized hub for businesses to manage and enhance their gifting strategies. These platforms offer a wide range of gift options and packaging choices, allowing for tailored and impactful gifts. By integrating seamlessly with your CRM system, businesses can efficiently automate gift-related tasks, ensuring consistency and saving time.
Who can use a gifting platform?
Gifting platforms are typically used by businesses for corporate gifting, marketing campaigns, and employee appreciation. However, they can also be used by individuals for personal gift-giving occasions during life events, such as birthdays, anniversaries, and holidays.
How does a gifting platform work?
Users can browse and select gifts from a curated online marketplace, personalize the gift if desired, and then schedule or send the gift directly to the recipient. Some platforms offer additional features like bulk gifting, automated reminders, and integration with CRM systems.
What types of gifts can I send through a gifting platform?
Physical products (like gourmet food, branded swag, electronics), digital gifts (like e-gift cards, subscriptions), and experiences (like virtual cooking classes).
Can I personalize the gifts?
Yes, many gifting platforms offer personalization options, such as adding custom messages, logos, or packaging. Some platforms also allow for bespoke gifts tailored to specific recipient preferences.Postal also offers a complimentary, in-house marketing agency Paper Plane who can custom design gifts for your brand.
Why should my business use a gifting platform?
Using a gifting platform can streamline the gift-giving process, enhance customer relationships, boost employee morale, and improve brand visibility. It also allows for automation and tracking of gifting campaigns, saving time and resources.
Can I send gifts to multiple recipients at once?
Yes, using Postal MagicLinks, you can create a link for one single item or a collection of items and include that link in your sending method of choice (email sequences, automated messages, etc.)
How does a gifting platform integrate with CRM systems?
Integrating with popular CRM systems allows you to automate gift-sending based on customer data, such as anniversaries, birthdays, or important milestones.
How can a gifting platform help with marketing campaigns?
Gifting platforms can be used to create targeted marketing campaigns by sending personalized gifts to prospects, customers, or partners. This can improve engagement and conversion rates. Gifts can also be incorporated into follow-ups after brand marketing events.
Is there a way to track the success of my gifting campaigns?
Yes, we provide analytics and reporting tools to track the performance of gifting campaigns, including delivery status, recipient engagement, and ROI.
How are gifts delivered?
Gifts are typically delivered via standard shipping methods for physical items or electronically for digital gifts.
How long does it take for a gift to be delivered?
Delivery times vary depending on the type of gift and the recipient’s location. Physical gifts generally take a few days to a week, while digital gifts can be delivered almost instantly.
What are the costs associated with using a gifting platform?
A gifting platform is a financially responsible method for gifting, as we only charge for gifts that are accepted by the recipient via digital link. Depending on the size of your company and number of users and teams, the price varies. You can expect to budget for an annual platform subscription fee plus the cost of buying the gifts for recipients.
Can I schedule gifts in advance?
Yes, we allow you to schedule gifts to be sent on a specific date, which is useful for planning around holidays or special occasions. Using a CRM integration, you can also trigger the sending of a gift based on a custom event you set in the platform.
What happens if a gift doesn’t arrive or is damaged?
Our customer support teams handle issues like late deliveries or damaged items.
How do I manage my account and recipient information?
Our platform provides an account dashboard where you can manage your personal information, recipient lists, and order history. You can also update or delete data as needed.