Katie Enriquez
Campaign Strategist at Postal
In the world of offline marketing, it’s a common misconception that bigger budgets lead to bigger results. Many businesses assume that high-cost campaigns are the key to driving engagement, creating new opportunities, and boosting retention. However, this isn’t always true. Personalized gifting, when done strategically, can be a highly effective and budget-friendly approach. By using thoughtful, out-of-the-box gifts, you can create campaigns that deliver impressive results without requiring significant financial investment.
In this blog, I’ll share best practices for executing low-cost, low-effort outbound campaigns that drive real business growth. With the right approach, you can use gifting to strengthen relationships with customers and prospects, and grow your sales pipeline—all while keeping costs down.
Why Offline Marketing Matters
Offline marketing fosters personal connections by showing customers they’re valued beyond a transaction. Physical gifts build trust, loyalty, and emotional ties, making your brand more memorable. In a digital world, these gestures set you apart, strengthen relationships, and help nurture leads into loyal customers.
Keeping It Low-Cost: Tailor Your Gifts to Fit Your Budget
Maximize Impact with a Range of Gift Options: You don’t need to spend a fortune to send a meaningful gift. When choosing gifts for your campaign, it’s important to consider your objectives and audience. Postal offers many high-quality, thoughtful gifts that come in a variety of price ranges, so you can still create an impactful experience at a lower cost. Check-out some of my recent favorites below!
Branded Gifts Under $50
- Branded Black Cross Body Bag
- Branded Stark 2.0 Bluetooth Speaker
- Branded 40 oz Laser Engraved Tumbler
- Custom Potted Plant - Mini Parker
Unbranded Gifts Under $50
- Cookie and Brownie Snack Box by Bake Me A Wish
- World Coffee Explorer Box by Driftaway Coffee
- Let’s Grow Together Tree Kit by Forrest Nation
- Carhartt Durable Travel Organizer
- Pickleball Wood 4-Paddle Set
Aligning Gifts with Goals: To get the most value from your campaign, focus on the strategic purpose of the gift. Are you thanking a customer for a long-term relationship? Re-engaging a prospect? A smaller, carefully curated gift can often be just as effective as a larger, more expensive one—if it aligns with your campaign’s intent.
Customer Appreciation Campaign Example
Subject Line: Cheers to Our Blooming Partnership—Let’s Keep Growing!
Body:
Hi [First Name],
With spring in full bloom, we wanted to take a moment to thank you for being a valued [Company] customer! Your partnership means a lot to us, and we’re grateful to be working together.
To celebrate the season of growth, our team has put together a few surprises designed to help you make the most of it—a small token of appreciation to brighten your day.
We’d love to connect and explore how we can continue growing our partnership. Let’s schedule a call to discuss what's next and any new ideas you have in mind.
Best,
[Sender First Name]
[Calendar Link]
Prospect Campaign Example
Subject Line: How About a Fresh Start This Spring?
Body:
Hi [First Name],
With spring in full swing, I thought it’d be a great time to reach out and see if there’s an opportunity for us to connect. At [Company], we’re all about helping businesses like yours grow and thrive, and I’d love to learn more about the challenges and goals you’re focused on this season.
If you have a few minutes for an intro call, I'd love to share ideas on how we can collaborate. I’ve got something special lined up for you—just a little way to thank you for your time.
Would you be open to a conversation next week?
Best,
[Sender First Name]
[Calendar Link]
Reap More Value with Scaled Campaigns: As your business grows, your ability to scale gifting campaigns without sacrificing quality also increases. Tools and platforms that allow you to streamline processes and automate gifting can help you maintain a high level of personalization, even as your outreach expands.
Postal offers three primary ways to send gifts to recipients: Direct, Personalized Email, and MagicLink. To create a more tailored experience, we recommend using Personalized Emails. These emails are customized with the recipient’s information and direct them to a landing page where they can enter their shipping details. To simplify personalization at scale, these emails can be automated, which we'll explain further below. For additional details on sending gifts with Postal, check out this Help Center article.
Low-Effort Execution: Making It Easy to Implement
Leverage Automation to Save Time: One of the most common barriers to offline marketing is the perceived time and effort required. However, with the right systems in place, you can automate your gifting campaigns and significantly reduce the workload. This allows you to focus on the strategy while leaving the heavy lifting to the tools you use.
Sales engagement platforms like Outreach and Salesloft are excellent tools for automating your outreach efforts. Postal makes it easy to seamlessly incorporate gifting into this workflow. Once your sales engagement platform is integrated with Postal, you can use Triggers to automate the sending of gifts at specific steps in the outbound process.
Here is an example of an outbound sequence with Triggers:
Similarly, Postal integrates with marketing automation tools like HubSpot and Marketo, making it easy to incorporate gifting into your demand gen campaigns. For more details on how to set up Triggers, check out this Help Center article.
By aligning gifting with key customer interactions or sales milestones, you can create a seamless experience that doesn’t require extra effort on your part.
Measuring Success: ROI from Low-Cost, Low-Effort Campaigns
Open Doors for New Opportunities: Sending gifts to prospects or leads at just the right moment can rekindle conversations and generate fresh opportunities. Whether it’s a follow-up gift after a meeting or a seasonal gesture, the right gift can re-engage potential clients and set the stage for new deals.
How to track success: clicks, redemptions, meetings booked, opportunities
Key indicators of successful outbound efforts include gift email clicks and redemptions as well as meetings booked and opportunities created. Postal allows you to track the open rate, click rate and acceptance rate of gift email sends which is another reason why Personalized Emails are a great way to scale offline campaigns. Meetings booked and opportunities created from gift emails will look different for each organization, but Postal’s Salesforce integrations makes it easy to track campaign ROI in real time.
Focus on Relationship Building and Retention: One of the most impactful outcomes of personalized gifting is customer retention. By sending gifts that show genuine appreciation, you build trust and loyalty with your audience. When your customers feel valued, they’re more likely to stay engaged and continue doing business with you over time.
How to track success: retention/renewals, upsells, brand loyalty
Monitor customers who renew and engage in upsell conversations within 3-6 months of engaging with an offline marketing campaign. Higher renewal and upsell rates could indicate that your gifting efforts are positively influencing customer loyalty. Consider customer engagement with your brand over time—such as increased interactions, positive reviews, or participation in loyalty programs. You can use gifting to facilitate direct feedback and better understand how customers perceive the value of your relationship with them.
By tracking these metrics, you can directly link your gifting efforts to long-term business goals, such as generating new opportunities and enhancing customer retention.
Final Thoughts
Effective outbound campaigns don’t have to be expensive or labor-intensive. By using strategic, low-cost, and low-effort methods, you can create powerful experiences that resonate with customers and prospects. With the right tools and an understanding of how to align your gifting efforts with your broader goals, you can elevate your offline initiatives and grow your business—while keeping your budget and workload in check.
Postal Overview
If you’d like to learn more about Postal, schedule a free demo today to start delivering thoughtful, personalized gifts that drive engagement, collaboration, and success.
If you are a Postal customer and are interested in building your own custom gifting campaign, feel free to book a call with a Postal Campaign Strategist. We are ready and excited to help you connect with your prospects and customers.
