2024 Gifting Trends Report

2024 was yet another year of overflowing inboxes and constant notifications, but amid this non-stop digital avalanche, something remarkable is happening. Companies are rediscovering the benefits of forging authentic human connections through the timeless art of gifting. In Postal Unwrapped 2024, we reveal trends from over 7,808 professionals across 469 companies, insights from over half a million gifts sent, and moments that drove pipeline, built relationships, and boosted revenue. This report is your roadmap to building stronger, revenue-generating connections in 2025. It covers everything from timing insights (88.4% conversions on Friday sends) to the most effective gift types.