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Keely Lords
Brand Manager
There’s two sayings we’ve seen put into practice with the custom projects created by Postal’s in-house creative agency, Paper Plane:
- “If it ain’t broke, don’t fix it.”
- “Once is never enough.”
Our team has noticed a trend - when brands create a custom gift for the first time, and later come back to reorder quantities to institute that same campaign, we know it’s been a hit.
Paper Plane’s goal is to create a memorable, customized gift that not only makes an impression but also becomes a part of the recipient’s daily life. While there are countless creative options to choose from, certain items have risen to the top in terms of popularity and repeat success. Two of the most popular choices among first-time customers are branded Yeti tumblers and Apple AirTags. These items are more than just trendy—they are practical, useful, and leave a lasting impression, which is why customers consistently reorder them.
Here’s the scoop on some proven gifts that you might want to consider…
Yetis: Keepin' it cool, wherever they’re sent
There’s a reason why employees at SaaS companies and corporate offices across the country end up with so many branded Yeti tumblers and mugs. These aren’t just items that look good; they’re items that get used every day. Whether someone’s grabbing a cup of coffee in the morning, staying hydrated throughout the workday, or taking some PTO and going camping in the mountains, a Yeti tumbler is a go-to option for keeping beverages at the perfect temperature for hours.
When a company places their logo on a Yeti, it’s not just about the brand recognition; it’s about being integrated into someone’s daily routine. Think about it—each time someone reaches for their Yeti, they’re reminded of the company that gave it to them. It’s a small touchpoint that creates consistent visibility for the brand without feeling forced or promotional.
And this isn’t just speculation—Paper Plane’s data shows that branded Yetis have one of the highest reorder rates among our product offerings. Companies love them because they know their employees and customers will genuinely use and appreciate them. Unlike some corporate gifts that end up tossed in a drawer or discarded, Yetis find their place on desks, in cars, and at meetings, serving as a constant reminder of the brand behind them.
Functionality Meets Thoughtfulness
What makes the Yeti so successful as a corporate gift is its blend of functionality and brand name. It’s not a novelty item that will be used once and forgotten. Instead, it’s something that recipients actually need and use regularly - and many voluntary purchase Yetis for themselves anyways at sporting stores. This combination of utility and brand-name quality makes it a win for companies looking to make a lasting impression without being overly flashy.
When it comes to repeat orders, it’s common for customers to return to Paper Plane and ask for another batch of Yetis, either for new hires or as part of an ongoing client gifting strategy. This speaks to the impact these branded items have. Once a company sees how well-received they are, it’s hard to resist ordering more.
Apple AirTags: A High-Tech Hit
Another item that’s consistently at the top of the reorder list is the Apple AirTag. The beauty of the Apple AirTag lies in its simplicity and functionality. It’s a small device, but it solves a big problem—helping people keep track of their belongings. By attaching an AirTag to their keys, bags, or other important items, users can locate their misplaced possessions with just a few taps on their phone. This kind of convenience is invaluable, and recipients quickly come to rely on their AirTag to avoid the hassle of searching for lost items. These sleek, high-tech trackers have become a staple for companies looking to give a memorable, useful gift.
Standing Out with Practicality and Innovation
For companies looking to make an impression, gifting an AirTag does more than just offer a nice-to-have item—it provides a solution to a common problem. This level of practicality goes a long way in terms of creating a positive association with the brand. It’s no surprise that many first-time customers who choose AirTags for their corporate gifts end up coming back to order more.
The fact that the AirTag is an Apple product also adds an extra layer of prestige. It’s a well-known and respected brand, and when companies give Apple products, it subtly communicates that they’re invested in quality and innovation. AirTags may be small, but they have a big impact on how recipients perceive the company that gave them.
Success Stories from Paper Plane Customers
One of the best indicators of a successful corporate gift campaign is the rate of reorders. At Paper Plane, we’ve seen time and time again that customers who choose branded Yetis or Apple AirTags for their first project often return to order more. In fact, for many of our clients, these items become staples in their gifting strategy.
For example, a large SaaS company started with a small order of branded Yeti tumblers as part of a new employee welcome package. After seeing how much their employees loved the Yetis, they quickly placed another order for their sales team to use as client gifts. The feedback from both employees and clients was overwhelmingly positive, and the company has since made branded Yetis a regular part of their gifting strategy.
Similarly, a tech startup wanted to do something special for their top-performing customers at the end of the year. They chose Apple AirTags, which were an immediate hit. Customers loved the practicality and thoughtfulness of the gift, and the startup saw a noticeable increase in customer engagement after the AirTags were distributed. The success of this campaign led them to reorder AirTags for a product launch event the following year.
Trusted, Practical Gifts Curated by Paper Plane
For companies just starting to explore custom branded gifts, it can be overwhelming to choose the right products. There are so many options out there, and it’s hard to know what will resonate with recipients. When it comes to corporate gifting, the goal is to create a moment that resonates with the recipient long after they’ve opened the gift. Yetis and AirTags stand out because they check all the boxes—practical, high-quality, and memorable. This is why so many first-time Paper Plane customers start with these products and why they keep coming back for more.
Whether you’re implementing a gifting strategy for the first time, want to push the boundaries and try something out-of-this-world creative, or refreshing of your branded gifts, our Paper Plane team is ready to create. Reach out to talk with one of our creative project managers!
