Simplify Event Logistics with Postal: From Swag to Event Warehousing

When planning a trade show event, the excitement of showcasing your brand often comes hand in hand with the stress of logistics. Whether you're aiming to boost brand visibility, facilitate networking, or incentivize attendees, swag plays a crucial role in your event strategy. But beyond the small giveaways like t-shirts, lanyards, and keychains, there are larger elements to consider—like transporting monitors, setting up branded booths, or ensuring your pull-up banners and tablecloths make it to the venue on time. The logistical challenges can be overwhelming, but with the right partner, they don’t have to be.

Why Swag Matters at Trade Shows

Swag is more than just free stuff; it's a tangible extension of your brand that leaves a lasting impression on event attendees. When done right, it can be a powerful tool for:

• Brand Visibility: Your swag travels beyond the event, turning attendees into walking advertisements.
• Networking: Swag serves as a conversation starter, breaking the ice and helping to build connections.
• Event Incentives: Whether it’s a giveaway at registration or a prize for participation, swag can drive engagement and excitement.

But organizing, packing, and transporting all this swag—along with larger items like monitors and booth materials—can be a logistical nightmare. This is where Postal comes in.

The Hassle of DIY Event Logistics

Imagine handling all your event logistics on your own. You’d need to pack up all your swag and event supplies, figure out how to transport everything—whether it’s stuffing your suitcase to the brim or lugging boxes to a shipping center like UPS—and ensure it all arrives at the venue on time. Plus you’ll need to transform either a room in your house or a space at the office into a swag closet to house all of your fun items. Sounds like a pain - and that’s because it is!

Without a platform like Postal, you spend precious hours managing these details instead of focusing on the actual event and the strategic goals you hoped to achieve in the first place. You’re burdened with the risk of something going wrong, and if it does, you’re scrambling to fix it.

The Postal Advantage: Hassle-Free Event Logistics

With Postal, you can eliminate the stress and focus on what truly matters—making your event a success. Here’s how we simplify the process:

• Direct Shipping to Events: Forget about carrying swag in your suitcase or making trips to the shipping center. Postal ensures your items arrive at the event venue right on time. Did you have an “oh ship” moment and forget to manage your deadlines for shipping? No worries - Postal offers Express 2-day shipping in the US! Postal takes care of the shipping, and all we ask is you keep your eye on the tracking and order updates.
• Warehousing: Not only do we store smaller swag items like apparel, accessories, and tablecloths - we also have access to a large warehouse that can hold items basically up to the size of a car! With our logistics partnership, we can store A/V equipment, booth materials, tables - those large investment items that you don’t want to have to rent and wonder about each time you attend a new trade show. 
• QR Code Redemption: For those looking to avoid shipping large quantities of swag and wanting to gift sustainably, we offer QR code redemption. Attendees can redeem their swag from our marketplace, and items will be shipped directly from our warehouse to their preferred address after the event. This is a sustainable way to gift - you eliminate the shipping emissions from sending items back and forth from the event and only those who truly want the swag will redeem it, saving waste in our landfills.

Where to Begin: Your First Steps with Postal

With Postal’s easy-to-use platform, most customers directly handle their own shipping requests through our Warehouse App to send directly to and from their events. When you partner with Postal, we start with a discovery call to understand your needs for specialized requests. 

Whether you’re looking for warehousing solutions or direct shipping to events, we’ll guide you through the process.Here’s some of the basics to keep in mind:

1. Event Warehousing: We’ll discuss if your items are better suited for our swag warehouse (items up to 50 lbs in weight) or event warehouse (theoretically items up to the size of a car), depending on their size and weight. Our facilities can handle everything from pull-up banners and tablecloths to larger items like pop-up tents, games, lighting, and large TVs.
2. Shipping Details: We’ll need basic shipping information, including delivery windows and any special instructions. If your order is large enough to require a pallet, we’ll handle the logistics to the event, though clients are responsible for return shipping.
3. International Shipping: If your event is overseas, we can ship to over 200 countries. We recommend allowing a month’s notice for larger international shipments, and we’ll guide you through customs requirements to ensure timely delivery.
4. Storing Internationally: With facilities in the UK and EU, we offer closer shipping options for events in those regions, reducing delivery times and eliminating duties and tax fees. There are regional prerequisites which each customer must meet before utilizing international warehousing, but our team is ready and able to walk you through it.

Simplifying Your Event Logistics

At Postal, we’re more than just a logistics provider—we’re your partner in event success. Our platform makes it easy to manage every aspect of your event logistics, from swag selection and warehousing to shipping and returns. We handle the heavy lifting so you can focus on creating an unforgettable experience for your attendees.

Let Postal take the stress out of your next trade show, so you can put your energy where it belongs—on showcasing your brand and connecting with your audience. We’re here to help you every step of the way so reach out to learn more!