Katie Enriquez
Campaign Strategist at Postal
In a world where inboxes are overflowing, digital distractions are endless, and notifications never stop, businesses are turning back to a timeless, personal way of connecting with customers and prospects—gifting. The Postal Unwrapped 2024 report reveals the power of thoughtful, intelligent gifting to break through the noise and create genuine human connections that fuel business growth.
Key Takeaways from the 2024 Postal Unwrapped Report:
Before diving into actionable insights, here are a few standout stats from the report:
- 521,925 gifts were sent via Postal last year, creating over half a million moments of connection
- 84% engagement rate—recipients are twice as likely to open gift emails compared to traditional marketing emails
- 65.7% click-through rate—the majority of recipients don’t just open the emails, they click to learn more
- 90.8% acceptance rate for electronics gifts—the highest among all gift categories
- $23.95 average spend per gift yields impressive results with remarkable ROI, especially when compared to the cost of a lead from traditional digital marketing methods
How to Take Action Based on the Data:
1. Timing is Everything: Send Gifts on Fridays for Maximum Conversion
The report shows that sending gifts on Fridays can yield an 88.4% conversion rate. This is the perfect time to engage customers or prospects because they are preparing for the weekend and are in a positive, relaxed frame of mind. Be sure to schedule your gifting campaigns accordingly.
Actionable Tip: Consider crafting a Friday-specific gifting strategy to take advantage of higher engagement rates. Whether it's a thank-you note, a reward for loyalty, or a promotion, end the week on a high note by making your recipients feel appreciated.
2. Gift Category Matters
Electronics saw the highest acceptance rate (90.8%) in 2024, proving that recipients love receiving tech gifts. From headphones to portable chargers, tech gifts are functional, desirable, and memorable.
Actionable Tip: When planning your gifting campaigns, focus on high-impact gift categories that resonate with your audience. Tech gifts could be a perfect choice for clients and prospects.
3. Small Investments, Big Results
The average cost of a gift through Postal was just $23.95, which demonstrates that even modest investments can lead to remarkable returns. When done right, gifting doesn’t have to break the bank to be effective.
Actionable Tip: You don’t need a large budget to create an impactful gifting campaign. Focus on personalization and the thoughtfulness of the gift, which can go much further than the price tag. A small, well-thought-out gift can create lasting impressions.
4. Maximize Engagement: How to Get Your Gifts Opened (and Remembered)
With 83.9% open rates for gifts, it’s clear that recipients are interested. However, the real success lies in engagement, with 65.7% of people clicking through on the message and remembering the company behind the gesture.
Actionable Tip: Ensure that your emails and messaging around gifting are compelling and clear. Include a personalized message with a clear call-to-action, highlight the value of the gift, and create a sense of anticipation.
5. Personalization and Thoughtfulness: The Key to Standing Out
In a world of automated messages and digital noise, personalized gifts will always win. Making someone feel special—whether it's a small gesture or a larger investment—is what drives the emotional connection and, ultimately, conversions.
Actionable Tip: Personalize your gifting campaigns by including the recipient’s name, tailoring the gift to their interests, or even offering them a choice of gifts. This can make a huge difference in engagement levels and how your brand is perceived.
Spring Into Action: Fresh Opportunities Await
Spring is just around the corner and what better way to breathe new life into your outbound motion than with a fresh, vibrant multi-touch campaign.
The specifics:
- Goal: Book meetings, build pipeline
- Budget: $100-$150/gift
- Target Audience: Prospects
- Theme: Spring Into Action
- Sending Strategy: Personalized Email w/ Calendar Booking
- Gift Ideas:
Email Cadence Example
When creating multi-touch outbound campaigns, we recommend 8-10 touches over a 21-day period! Diversifying your channels across call, email and LinkedIn will boost engagement.
Email Examples
SUBJECT: Spring into Action – Pick Your Yeti Cooler or JBL Speaker!
BODY:
Hi [NAME],
Spring has sprung, and we’re celebrating with some seasonal fun at [COMPANY]! Let’s make this time of renewal even better – book a meeting with me, and I’ll send you your choice of a YETI Cooler or JBL Speaker as a little springtime treat!
Just like these items will amp up your weekend adventures, [COMPANY] can help your team [INSERT VALUE PROP] and bring some sunshine to your goals.
Pick a time that works for you, and let’s chat about how we can bloom together. Looking forward to connecting!
Best,
[YOUR NAME]
Time is money! Let your prospects know that you value their time with an irresistible offer to redeem a high-value gift in exchange for meeting with your team. Use Postal’s Personalized Email to elevate the recipient’s redemption experience and Postal’s calendar booking feature to ensure ROI.
Blooming with New Ways to Support Customers
With the season of growth and renewal on the horizon, show your customers that you’re here to help them thrive with personalized outreach.
The specifics:
- Goal: Build customer sentiment, book meetings
- Budget: $25-$50/gift
- Target Audience: Customers
- Theme: Spring Into Action
- Sending Strategy: Postal Collection via MagicLink
- Gift Ideas:
Email Example
SUBJECT: Spring Into Action: Time for a Quick Chat?
BODY:
Hi [NAME]
Thank you so much for your continued partnership with [COMPANY]! It's been great working together, and I’m excited about all the ways we can continue to help your team bloom.
With the weekend approaching, I hope you get some well-deserved downtime. To help you celebrate the season of growth and renewal, here’s a little something for you: [INSERT MAGICLINK].
How about a quick check-in next week? I’d love to hear how things are going and explore new ways we can support your team.
You can easily grab a time that works best for you on my calendar here: [INSERT CALENDAR LINK]. Looking forward to connecting!
Best,
[YOUR NAME]
Building customer sentiment is as easy as letting your customers know that you’re thinking about them and wishing them an easy, breezy transition from winter hibernation to busy spring. Use the gift ideas and email templates above to re-engage customers and invite them to a conversation about upsell and renewal opportunities.
The Future of Meaningful Connections
As we move into 2025, the future of successful marketing lies in breaking away from the digital noise and focusing on creating authentic, memorable moments. The key to standing out is forging human connections through thoughtful and personalized gifting. Whether you are in sales, marketing, or customer success, the Postal Unwrapped 2024 report provides the insights and strategies to create meaningful engagement that drives revenue and builds lasting relationships.
Are you ready to step up your gifting game? The data is clear: meaningful, thoughtful gestures work. It’s time to connect in ways that count.
Postal Overview
Thanks for reading! If you’d like to learn more about Postal, schedule a free demo today to start delivering thoughtful, personalized gifts that drive engagement, collaboration, and success.
If you are a Postal customer and are interested in building your own custom gifting campaign, feel free to book a call with a Postal Campaign Strategist. We are ready and excited to help you connect with your prospects and customers.
