Katie Enriquez
Campaign Strategist at Postal
The holiday season is the perfect time to show appreciation to customers, prospects, partners, and employees and nothing says "thank you" like a thoughtful gift. However, with so many options and overflowing inboxes, choosing the right gift to send, at the right time, in the right way can feel overwhelming.
Postal and the Ultimate 2024 Corporate Holiday Gifting Guide are here to help. Packed with curated gift ideas that foster connection and creativity, this guide offers practical tips for crafting memorable holiday campaigns.
Now that you know what to send, let’s talk about how to take these recommendations and turn them into memorable moments. It’s not too late to put together a last minute campaign! Whether you're thanking customers or reaching out to prospects, we’ll show you how to plan a gifting campaign that makes an impact and drives engagement.
Warm Up Prospects With Festive Outreach
Don’t let your leads go cold this holiday season! Use a scalable, multi-touch outbound campaign to surprise and delight prospects.
The specifics:
- Goal: 5 Meetings Booked
- Budget: $250 ($25-$50/gift)
- Target Audience: 100 prospect contacts
- Theme: “Don’t go cold on us!”
- Sending Strategy: Collection via MagicLink
- Gift Ideas: some text
When setting goals, defining budget, and identifying target audience size for this campaign, we assume a 25% email open rate and a 20% redemption rate. Feel free to input your organization's actuals to get more accurate estimates for your team using the formulas below:
Open Rate = # of emails opened / # of emails sent
EX: 25 emails opened / 100 emails sent = 25% open rate
Redemption Rate = # of gifts redeemed / # of emails opened
EX: 5 gift redeemed / 25 emails opened = 20% redemption rate
Selecting the campaign theme and gift(s) can cause serious stress. Keep it simple! We find that seasonal messaging and items have the biggest impact. Offering recipients multiple options to choose from helps personalize their experience. That’s why we recommend building a Collection of seasonal items for this campaign. Check-out the Postal Help Center for additional details on how to build a collection.
Keep your ideal recipient experience top-of-mind when selecting your sending strategy. A MagicLink is a great way to gift when you don’t have the recipient's mailing address. MagicLinks can be added to any email and direct users to a landing page where they can enter their shipping information.
An ideal outbound sequence will have anywhere from 6-10 steps over a 14-21 day period and consist of multiple channels such as call, email, gift and LinkedIn. Take a look at an example sequence below:
A few additional things to consider when drafting outbound emails with Postal MagicLinks:
- Include the MagicLink in at least 2 of your touches
- Diversify your outreach channels to ensure adequate coverage
- Avoid using words like “free” and “gift” in your email subject lines and copy
Here is what your opening email could look like:
Subject:
- Warm up for 2025 with [Your Company]
- A Holiday Treat Just for You 🎁
Body:
Hi [Name],
The holiday season is here which means it’s time for friendly gatherings, hot cocoa, and best of all…annual planning!
As [Company] preps for the new year, I’d love to connect and discuss your goals for 2025 and chat about how [Your Company] can help.
Our customers feel festive year round as they experience [2-3 value props].
Schedule a call [Booking Link] and warm up for the conversation with a treat from our team [MagicLink].
Best,
[Your Name]
___________________________________________________________
Here is what your follow-up email could look like if they redeemed the gift but didn’t book a meeting:
Subject: RE:
Body:
Hi [Name],
Enjoy the [gift they chose]!
I thought I’d follow this up with a quick calendar invite for later this week to discuss how your team is thinking about [what your company does].
Feel free to adjust if the timing doesn't work for you.
Best,
[Your Name]
___________________________________________________________
Here is what your follow-up email could look like if they did not redeem the gift or book a meeting:
Subject: RE:
Body:
Hi [Name],
Are you warming up to the idea of [what your company does]?
I’d love to learn more about your goals for 2025 and discuss how [Your Company] can support you in the new year.
Here’s my calendar link to book a call [Booking Link] and don’t forget to grab your holiday treat [MagicLink].
Best,
[Sender Name]
___________________________________________________________
Extend Holiday Cheer to Valued Customers
Now that we’ve covered how to get in front of prospects, let’s talk about how to spread some holiday cheer and dazzle loyal customers. Use gifting in your outreach to build stronger connections and express gratitude to customers.
The specifics:
- Goal: 5 Upsell & Renewal Conversations
- Budget: $500 ($100-$150/gift)
- Target Audience: 20 customer contacts
- Theme: “Merry & Bright Partnerships"
- Sending Strategy: Collection sent via Personalized Email
- Gift Ideas: some text
When setting goals, defining budget, and identifying target audience size for this campaign, we assume a 50% email open rate and a 50% redemption rate. Feel free to input your organization's actuals to get more accurate estimates for your team.
Open Rate = # of emails opened / # of emails sent
EX: 10 emails opened / 20 emails sent = 50% open rate
Redemption Rate = # of gifts redeemed / # of emails opened
EX: 5 gift redeemed / 10 emails opened = 50% redemption rate
Make the campaign theme and gift(s) timely and festive with a Collection of holiday items. Anytime you’re sending an item valued at $50 or greater, we recommend using Postal’s Calendar Booking feature to ensure recipients schedule a call before they are able to redeem a gift. Check-out the Postal Help Center for additional details on how to set-up calendar booking.
A Personalized Email is a great way to send a custom message with a link to a landing page with customizable messaging where the recipient can enter their shipping information. This sending strategy has seen some of our highest engagement, specifically increasing redemptions.
The ideal customer outreach will include a single, well thought out message with a gift sent via email. Take a look at an example below:
Subject:
- [Your Name] from [Your Company] has sent you something
- Happy Holidays! Let’s Connect in 2024 🎁
Body:
Hi [First Name],
As we wrap up another year, I wanted to take a moment to thank you for your partnership and wish you a happy holiday season.
Before we jump into the new year, I’d love to set up some time to show you how we can help your team get the most out of [Your Company] and discuss how we can help make next year even better.
Please select a surprise and schedule a time that works best for you.
Look forward to connecting soon!
Best,
[Your Name]
___________________________________________________________
The beauty of seasonal campaigns is that you can tap into the magic of the season with timely, relevant outreach that feels personal. With the added element of gifting, your campaign will bring something memorable and tangible to the table. Seize this opportunity to stand out, spark joy, and close this year (or kick off the next) with a bang!
Thanks for reading! If you’d like to learn more about Postal, schedule a free demo today to start delivering thoughtful, personalized gifts that drive engagement, collaboration, and success.
If you are a Postal customer and are interested in building your own custom gifting campaign, feel free to book a call with a Postal Campaign Strategist here. We are ready and excited to help you connect with your prospects and customers this holiday season.
